Executive context
What IT and security should already have framed before the call — dnsbrandprotection.com
A DMARC progression that holds depends on three foundations: a complete census of legitimate senders (corporate mail, marketing platforms, transactional systems, ticketing, helpdesk, third-party SaaS), correct SPF and DKIM alignment per sender, and exception governance for forwarders, mailing lists and relays with an auditable log. Without these three, raising the policy to reject exposes the domain to legitimate-mail loss and to rollback requests that cannot be reversed cleanly.